

While Playrix does not make a majority of their revenue from advertisements, they do run fake advertisements. Playrix’ Controversial Fake Advertisements This means that the majority of Playrix’s revenue comes from in-app purchases. It is interesting to note that Playrix rarely run advertising inside the apps they develop. However, Playrix has a bigger market in Japan and China, when looking at iOS devices. Looking at iOS devices, the United States makes up a quarter of the downloads but accounts for 50 percent of the revenue. The United States accounts for over 50 percent of Playrix’s revenue from Android devices. For example, with Android devices, India accounted for over 50 percent of the downloads however, it did not make the top eight for revenue. When looking at the data of downloads and revenue, you can find interesting results. One of Playrix’s games, Gardenscapes, went on to make millions in the month of April. While 500 million dollars is impressive, a majority of that came in the month of April when Playrix’s revenue was over 250 million dollars. According to Apptica, Playrix’s revenue was over 500 million dollars from the start of 2020 to May 2020. Playrix has had a huge year so far, due in part to many people being forced to stay home. Where is All of This Revenue Coming From? We will look into the revenue break down for the start of 2020, unveil Playrix’s fake advertisements, and take a look at the new game that could be coming out later this year. Their games are played nearly throughout the entire world and have gone on to gross over half a billion dollars in 5 months. Playrix is a famous developer of F2P mobile games with an international reach.
